Learn from sales sequence experts actively selling TODAY
Sequence Practice #4 marked the triumphant return of Outreach & Sales Hacker’s Scott Barker, along with the guy who literally wrote the book on outbound sales, Rex Biberston.
It didn’t take long for Rex & Scott to prove that they’re excellent at what they do, jumping right into some top-level advice from minute 1!
This session’s submissions were chosen because of how they demonstrated domain knowledge and what they bring to the market with their unique solutions.
Each had some key strengths that could be expanded upon or common mistakes to be corrected to drive up response rates all around.
Thanks to our three presenters for submitting their emails and sequences so that the community as a whole can write & use better sales messaging.
What’d we learn?
There was so much to unpack from today’s session that we took down the key takeaways from each review for your continued learning on sales sequences:
- Use dynamic fields
- Always be testing
- Think critically on your subject line
- Be brief (short & sweet)
- Be honest & direct
- Simplify your value prop to illuminate pain
- Think mobile preview
- Use the phone first
- Make the customer the hero
- Cut out the “I”
My favorite best practice
Funny enough, but today’s session opened my eyes up to how we even use the term “Best Practices”. To put it bluntly, if you’re relying on Youtube videos and webinars for your tactics, your success will always have a time limit.
The best sales reps, SDRs, and anyone actively prospecting their customers develop their own processes for finding messaging & sequence steps that work, then optimize over time to adjust to changing buyer behaviors, market factors, and sales tactic exhaustion.
Now, don’t get me wrong. Continued learning is ALWAYS a great approach to upping your game.
What I’m asking is for you to think critically about how and when the tactics you use are most effective. Taking a “proven email” posted on a blog read by thousands of people word for word, line by line. Instead, read between the lines of what’s being presented and incorporate it into your sequence methodology.
Doing this will ensure you achieve long-term, sustainable success rather than a good couple of weeks or months followed by pits of missed quotas & frustration.
Who is Scott Barker?
What can we say about Scott Barker that hasn’t already been said by thousands of sales professionals, bloggers, and publications out there already?
Well, for starters, Scott comes from years of putting in the hard work and dedication to get results day in and day out from his outbound prospecting. To this day, with his schedule jam-packed with meetings, podcast & webinar recordings, mentorship meetings, and so much more, Scott still finds time to go out there and prospect for new business.
He’s not an imperfect idealist (thanks Sam Nelson for the term!), spewing theory and outdated ideals from his ivory tower.
Scott is all about doing the work, interrupting patterns, and evolving with the industry at large.
He advocates for doing sales differently and envisions a world where we all just do our job better.
So when you hear his feedback, trust that it’s real, practical, and can be put into use TODAY!
Who is Rex Biberston?
You know how earlier I said that Rex “wrote the book on outbound sales”?
I meant it. Seriously.
For years, Rex has been pushing the boundaries of outbound and go-to-market strategies for companies small and large as a consultant, podcast host, and leader of several top-performing sales teams.
His book, Outbound Sales, No Fluff, is short, sweet, and full of practical tips you can use TODAY.
You’ll learn very quickly that he sees the sales world in code…filtering out what he calls “Fluff” and knows how to get to exactly what will actually move the needle in your sales tactics, strategies, and messaging.
Not to mention, even his delivery is “No Fluff”. He speaks clearly and gets to the point in an instant.
In fact, I’m happy to announce that Rex has decided to join RevUp as a Playmaker, offering his time to advise you on your messaging and overall outbound strategy.
Want to book a Playmaking session with Rex?
Send an email to Playmakers (at) revup90.com, and we’ll set you up with a time that’s convenient for you!
