Learn from sales sequence experts actively selling TODAY
In this session of Sequence Practice, I was joined by an attendee of Sequence Practice #1 that just so happens to be a sales messaging Jedi.
In reviewing 2 sales sequences with 3 emails a piece, it didn’t take long to make me extremely happy he piped up in the comments that first time.
Out of all the submissions we had for this session, we chose 2 based solely on their potential for greatness as both companies have VERY interesting solutions…ones that make for compelling email copy with the right advice.
Thanks to our presenters for being brave enough to share your work to help us drive the industry average response rate up from the dismal 1%!
What’d we learn?
For those of you who want to get right to the point (best practice!), here’s some key takeaways we took down for you:
- Ditch the pleasantries (“Hope…”)
- Ask questions, don’t make statements
- Use just 1 clear CTA per touch
- Ditch the CTA on the 1st touch
- Focus on the problem (what are you wasting?)
- Let the customer be the star (no YOU or YOUR solution)
My favorite best practice
#6 is my jam.
If you’ve watched my videos or attended any webinar, you’ll know that I absolutely LOVE to say “Make your customer the star!”
Waaaaay too many sellers focus on proving credibility or “earning the right” to be in the buyer’s inbox that they forget that selling is all about the buyer.
By tailoring your messaging to the individual, and focusing on the PROBLEM you’re solving for him/her…i.e. what you learned from working with a whole whack of others in a similar role…you’ll come across as more helpful while having a much higher likelihood of peaking their interest as well.
So next time you’re sitting at your desk, couch, bed, or hammock to review your messaging, try and read it from your buyer’s perspective.
Are you pulling or pushing?
Are you helpful or needy?
Are you interesting or status quo?
If the former of all the above, you’re going to get a better result. If the latter, keep going as there’s more work to do.
So who is Belal Batrawy?
All you have to do is listen to Belal for 2 minutes and you know you’re not talking to your every day salesperson. With a tremendous gift for the spoken (and written) word, Belal has confessed that his one superpower is his ability to write interesting and effective sales messaging.
As the principal and driving force behind #deathtofluff, Belal believes that the key to reaching your sales goals is to remove all the “fluff” that is all too common in sales messaging.
“Hope you’re well.”
“I’d love to.”
Just the types of content he’s vowed to remove from our collective minds when writing sequences.
